Effective November 8, 2026. Last updated November 8, 2026.
Sportaneity is operated by Aaron Michael, Inc. (“we”, “us” or “our”). This
policy explains what personal information we collect through
www.sportaneity.com, why we collect it, who receives it, how long it is kept,
and the choices and rights you have.
1. Who we are
Aaron Michael, Inc. is a United States company that operates Sportaneity, an
online store for outdoor and sporting goods. We are responsible for the
personal information described in this policy. We sell and ship to customers
in the United States only.
You can reach us about privacy at privacy@sportaneity.com.
2. What we collect when you browse
Request data. Your IP address, browser and device details, the page
requested, the referring page, and the date and time. Browsers send this to
every website they visit. We use it to deliver the store, keep it secure and
keep it working. Our hosting provider handles it.
Visit statistics. We use Jetpack Stats, a service of Automattic Inc., to
count visits. It records the page you view, the referring page, your browser
and device details and your IP address, and sends them to Automattic, which
gives us visit totals. It sets a cookie (see section 6). We do not use these
statistics to identify individual visitors.
How you found us. WooCommerce, our store software, notes how you arrived
(for example the referring website, or campaign tags in the link you
followed), when your visit started, how many pages you viewed and your
browser type. It keeps this in short-lived cookies on your device. If you
place an order, it is saved with the order so we can see which sources bring
customers. If you do not order, it is not sent to us.
3. What we collect when you shop, order or sign in
Your cart. When you add something to your cart, the store keeps a cart
session on our server and cookies on your device so your cart is remembered.
Orders. When you place an order we collect your name, email address,
phone number, billing and shipping addresses, the items you ordered, prices,
and any note you add. We use this to process and deliver your order, take
payment, calculate sales tax, send order emails, handle returns and warranty
questions, prevent fraud and keep business records.
Payment details. We do not take payments online yet. When we do, your
card details will go directly to our payment processor, which we will name
here first. We will not see or store your full card number. We may receive
limited details such as the card type and last four digits.
Accounts. If you create an account, we keep your name, email address,
password (stored only in scrambled, hashed form), saved addresses and order
history so you can sign in, check out faster and see your orders.
Reviews and comments. If you post a product review, we collect your
name, email address, review text, IP address and browser details. Your name
and review are shown publicly; your email address is not. Reviews are checked
for spam by Akismet, a service of Automattic Inc., which receives the review,
your name, email address, IP address and browser details for that check.
Messages you send us. Your email address, the contents of your message
and anything you include. We use it to answer you and keep a record. Email to
our address is forwarded by our domain registrar, Namecheap, to our email
provider.
Age confirmation. The store is for adults. Before you browse, we ask you
to confirm you are 21 or older, and a cookie on your device remembers your
answer (see section 6). At checkout you confirm your age again, and that
confirmation is recorded with your order.
Fraud prevention. Your IP address and device details at the time of an
order, which we or our payment processor may use to prevent fraud.
We do not collect sensitive personal information or your precise location.
We use no advertising pixels and no social media plugins.
4. How we use information
We use personal information to:
- deliver the store and keep it secure, including spotting abuse and outages;
- count visits and improve the store;
- process and ship orders, take payment, calculate tax, handle returns and
warranty questions, prevent fraud and send order emails; - run customer accounts and show product reviews;
- answer your messages and privacy requests; and
- comply with the law, respond to lawful requests, and protect our rights and
the safety of others.
We do not use personal information to build advertising profiles or to make
automated decisions that have legal or similarly significant effects on you.
We do not send marketing email. If we start, we will only send it to people
who have agreed to receive it, every message will include an unsubscribe
link, and we will act on an unsubscribe request within 10 business days.
5. Who receives personal information
- Our hosting provider, which runs the store and its database and sends
our order emails. - Automattic Inc., for Jetpack (visit statistics and the connection that
provides them) and Akismet (spam checks on reviews), as explained in
Automattic’s Privacy Policy. - Namecheap and our email provider, for email sent to our address.
- Order service providers, once we take payments: our payment processor,
the suppliers and shipping carriers who deliver your order, and sales tax
and accounting services. They receive what they need to do that work. - Authorities and others where the law requires it, or where we need to
protect our rights or someone’s safety. - A successor business, if we reorganize, merge or sell all or part of
the business. This policy keeps applying to your information until you are
told otherwise.
We do not sell your personal information. We do not sell personal
information and we do not share it for targeted or cross-context behavioral
advertising. We do not give personal information to third parties for their
own direct marketing.
6. Cookies, tracking and browser signals
Cookies we use.
- sbjs_* (WooCommerce order attribution): how you arrived and your
visit’s start, page count and browser type. They expire when you close
your browser; the visit counter expires after 30 minutes. - age_gate (Age Gate): remembers that you confirmed you are 21
or older. It expires when you close your browser. - tk_ai (Jetpack Stats): a random identifier used to count visits.
It lasts one year. - woocommerce_cart_hash, woocommerce_items_in_cart, wp_woocommerce_session_*
(WooCommerce): keep your cart. Set when you add something to your cart; the
session cookie lasts up to 2 days. - wordpress_logged_in_*, wordpress_sec_*, wordpress_test_cookie
(WordPress): keep you signed in. Set when you sign in; they last until you
close your browser, or 14 days if you tick “Remember me”. - comment_author_* (WordPress): remember your name and email for the
next review, only if you tick the box to save them. They last one year.
The store also keeps a copy of your cart count in your browser’s local
storage so the header can show it.
Tracking across other websites. We do not track you across other
websites for advertising, and we do not allow advertising networks to do so
through this store.
Do Not Track. The store works the same way whether or not your browser
sends a Do Not Track signal.
Global Privacy Control. We do not sell personal information or share it
for targeted advertising, so this signal has nothing to switch off today. If
that changes, we will treat it as a valid request to opt out for your browser
and will update this policy first.
7. How long we keep information
We keep order records for as long as we need them to fulfill orders and
handle returns and warranty questions, and as long as tax, accounting and
other laws require. Account information stays until you ask us to close your
account. Reviews stay published until you ask us to remove them. Messages are
kept as long as we need them to deal with your request and keep a record. We
then delete the information or remove the details that identify you.
8. Your rights and how to use them
A growing number of US states give their residents rights over their
personal information. Some of those laws apply only to businesses above a
certain size, and not all of them may apply to us. You do not need to work
that out: we will handle a request as described here from any US resident.
- Know and access: ask what personal information we hold, how we use it
and who receives it, and get a copy. - Portability: receive that copy in a commonly used format.
- Correct: ask us to fix inaccurate information.
- Delete: ask us to delete personal information.
- Opt out of the sale of personal information, targeted advertising and
profiling. We do not do any of these, but you can still ask and we will
record your choice. - No retaliation: we will not deny you goods or services, or charge you a
different price, for using these rights.
Making a request. Email privacy@sportaneity.com and tell us what you
would like us to do and which state you live in. Requests are free. We will
ask only for what we need to confirm the request is yours, such as the email
address or order number connected to it. Someone else can make a request for
you with your signed permission; we may ask you to confirm it directly.
When you will hear back. Within 45 days. If we need more time, we will
tell you why and may take up to another 45 days. If we cannot do what you
ask, for example because the law requires us to keep tax records, we will
tell you why.
Appealing a decision. If we decline your request, you can appeal by
replying with the word “appeal” within 60 days of our decision. We will
answer in writing within 45 days and explain our reasons. If you still
disagree, you can contact your state attorney general. California residents
can also contact the California Privacy Protection Agency.
9. Notices for California and Nevada residents
California. The California Consumer Privacy Act applies only to
businesses that meet certain size thresholds. We provide this summary either way. We collect: identifiers (name, email address, phone number, postal addresses, IP address, online identifiers in cookies); customer records and
commercial information (orders, purchase history, reviews); internet or
network activity (pages viewed, referring pages, browser and device details);
and, once we take payments, limited payment information. This information
comes from you, your browser or device. We use it for the purposes in section
4 and keep it as described in section 7. We disclose it for business purposes
to the recipients in section 5. We have not sold it or shared it for targeted
advertising, and we have no knowledge of selling or sharing the personal
information of anyone under 16. We do not collect sensitive personal
information. Under California Civil Code 1798.83 you can ask about
disclosures to third parties for direct marketing. We make none.
Nevada. We do not sell covered information as Nevada law defines it.
Nevada residents can still send a request directing us not to sell their
covered information (NRS 603A.345) to privacy@sportaneity.com, and we will
respond within 60 days.
10. Children
The store is for adults 21 and older. It is not directed to children or
minors, and we do not knowingly collect personal information from anyone
under 21. We do not knowingly sell or share the
personal information of anyone under 16. If you believe a child has given us
personal information, email privacy@sportaneity.com and we will delete it.
11. Security
The store uses encrypted HTTPS connections. Account passwords are stored only
in hashed form. We limit access to the store’s data and to our service
providers to those who need it. No website or email system is perfectly
secure, so we cannot guarantee absolute security. If a breach affects your
personal information, we will notify you and the authorities as the law
requires.
12. Visitors outside the United States
We sell and ship only within the United States, and the store is not
directed to people in the European Union, the United Kingdom or elsewhere
outside the US. Information is processed in the United States and may be
handled by our service providers in other countries. If you write to us from
outside the US with a request under your local privacy law, we will review it
under that law.
13. Links to other websites
The store links to other websites, such as our hero photo credit. Those
websites have their own privacy practices, and this policy does not cover
them.
14. Changes to this policy
When we change this policy, we will post the new version on this page and
update the date at the top. If a change is material, such as collecting a new
kind of information or using it in a new way, we will post a notice on our
home page before it takes effect and will email customers whose address we
hold.
15. Contact us
Aaron Michael, Inc.
Privacy requests and questions: privacy@sportaneity.com